The 2026 Super Bowl was more than just a football game. It became a showcase for how enterprise AI is transforming sports, marketing, and fan engagement on a massive scale. From the kickoff to the halftime show featuring Bad Bunny and Lady Gaga, AI technologies reshaped how teams, brands, and viewers experienced the event. I want to share how AI changed the game this year, with examples of successful campaigns, innovations in analytics, and what this means for future sporting